The person.
A possible outcome is more than a number. Its significance for the decision-maker belongs to the question of its value.
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Scientific heritage
Risk. Utility. The person behind the decision.
The classical question of risk and utility. Today’s focus on the decision-maker.
CDDI anchors its professional identity in a scientific tradition that considers the value of an outcome in relation to its meaning for the individual. Its historical reference point is Daniel Bernoulli’s essay Specimen theoriae novae de mensura sortis, published in 1738.
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Daniel Bernoulli · 1738
1738: a different perspective on the value of a decision.
Bernoulli examined how uncertain outcomes could be valued. He distinguished monetary value from the utility of a possible outcome. In his model, the significance of an additional gain also depends on the existing starting position.
The essay therefore offers a perspective in which a possible outcome is not the only consideration. The circumstances of the decision-maker also matter to its valuation. For CDDI, this distinction is the historical core of its connection with Bernoulli.
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Professional identity
The tradition in CDDI’s professional identity.
CDDI considers decisions in relation to the person making them. The brand’s professional identity connects the study of risk and valuation with today’s focus on individual decision-making over time.
This is a connection between questions, not an equivalence between methods. Bernoulli’s utility model and today’s personal baseline are not the same. Long-term monitoring and medical interpretation belong to CDDI’s distinct present-day procedure.
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Three perspectives
Three perspectives that make the connection tangible.
The context.
Decisions need to be understood within their circumstances. A different starting position can explain a different valuation.
The trajectory.
CDDI adds its present-day question to this historical perspective: what changes in an individual decision-maker relative to their personal baseline?
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Historical source
The historical source.
Daniel Bernoulli: Specimen theoriae novae de mensura sortis. Commentarii Academiae Scientiarum Imperialis Petropolitanae, Volume V, 1738, pages 175–192.
The year 1738 identifies the publication of this essay. At CDDI, it denotes the historical reference to risk and utility theory, not the founding date of the company. Historical context is not evidence of the performance of present-day medical procedures.
Next step
Today’s focus: understanding the individual trajectory.
CDDI focuses on changes in decision-making, comparison with the personal baseline and the agreed reporting arrangements. The scientific tradition gives this perspective a historical reference point. Your present-day concern remains central.
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